Leading Soy Sauce Producer Sets New Heights with Advanced Food Processing Plant
Providing high-quality Halal-certified sauce products to ASEAN region and beyond
SEREMBAN, 18 MAY 2023 – Mahsuri Food Sdn. Bhd. (“Mahsuri”), the leading producer of Halal-certified products for the ASEAN region proudly announces the upcoming full operation of its advanced manufacturing plant in Bandar Enstek, Negeri Sembilan. The new 24,000 square meter plant will include facilities for manufacturing, warehousing, quality assurance laboratory, research and development centre, offices and social facilities. The plant is expected to commence its operations in early 2025, thus positioning Mahsuri as the pioneer in soy sauce production within the ASEAN region by implementing the revolutionary Rotary-type Koji-Making Machine.
Distinguished guests attending the ground-breaking ceremony at Bandar Enstek, Negeri Sembilan today were the Menteri Besar of Negeri Sembilan, YAB Datuk Seri Haji Aminuddin Harun; Committee Chairman for Investment, Industry, Entrepreneurship, Education and Human Capital, YB Dato’ Dr. Mohamed Rafie Ab. Malek; Deputy Chief State Secretary, YB Dato’ Muhamad Nahar Mohd Sidek; Director of Food Technology and Resource Based Industries Division of Malaysian Investment Development Authority (MIDA), Ms. Manjit Kaur Balkar Singh; Chief Executive Officer of Invest Negeri Sembilan, Dato’ Hj. Najmuddin Sharif Sarimon; Chief Supply Chain Officer of Lee Kum Kee Sauce Group, Mr. Dillon Fu; Non-Executive Director of Mahsuri, Dato’ Roslan Mahyuddin; Non-Executive Director of Mahsuri Dagang, Datuk Ahmad Tajuddin Idris; Head of Government and Community Development, Puan Lailah Mohd Darus; and Mahsuri Head of Commercial, Mohd Jazri Ikmal Hijaz.
YAB Datuk Seri Aminuddin Harun, Menteri Besar of Negeri Sembilan in his opening remarks welcomed Mahsuri to the state as a sauce production base and build a new eco-system in the related industry. “Hopefully with the growth of the Halal industry and the high demand for Halal products by the Malaysian community and the world, Mahsuri will continue to grow and be among one of the World’s Top Ten Halal Brands in the future,” said Datuk Seri Aminuddin Harun.
Datuk Wira Arham Abdul Rahman, CEO of MIDA expressed his excitement about the forthcoming full operation of the new manufacturing plant, stating “Malaysia’s vibrant ecosystem for attracting high-quality investments has placed the country at the forefront of halal products and services. Mahsuri’s new manufacturing plant, worth over RM 250 million, signifies a significant milestone in Malaysia’s journey to becoming a global hub for trendy and innovative halal offerings. The well-established food manufacturing ecosystem, enhanced processing technology, knowledgeable talent, and globally recognised halal certification system in Malaysia make it an ideal destination for companies seeking to tap into the growing halal market.”
“Moreover, Mahsuri’s commitment to nurturing local talent is commendable. By ensuring that at least 50% of their new workforce consists of skilled talents, Mahsuri is contributing to the development of a highly capable workforce in Malaysia. This aligns perfectly with our National Investment Policy and showcases Mahsuri’s dedication to driving economic growth and creating quality employment opportunities,” commended Datuk Wira Arham.
Dato’ Roslan Mahyuddin, Non-Executive Director of Mahsuri said, “Mahsuri is committed to creating tasty convenience for consumers. The new plant will allow Mahsuri to increase its production capacity and provide its customers with high-quality Halal-certified products. It will lay a solid foundation for the future growth of the Mahsuri brand, enabling us to provide tasty and convenient experience to consumers locally and abroad.”
The Halal-certified products made in the new plant will serve the local market as well as Indonesia, the Philippines, Singapore, Vietnam, Thailand, Myanmar, Cambodia, India and the Middle East. Over the next few years, Mahsuri will gradually embark on its journey to tap into the US market to bring “Made in Malaysia” products to the global markets.
With the establishment of a new plant in Negeri Sembilan, Mahsuri aims to create new employment opportunities for the local community and facilitate the upskilling of talents.
For more information about Mahsuri, please visit www.mahsurifood.com.my
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About MIDA
MIDA is the government’s principal investment promotion and development agency under the Ministry of International Trade and Industry (MITI) to oversee and drive investments into the manufacturing and services sectors in Malaysia. Headquartered in Kuala Lumpur Sentral, MIDA has 12 regional and 21 overseas offices. MIDA continues to be the strategic partner to businesses in seizing the opportunities arising from the technology revolution of this era. For more information, please visit www.mida.gov.my and follow us on Twitter, Instagram, Facebook, LinkedIn, TikTok and YouTube channels.
About Invest Negeri Sembilan
INVEST Negeri Sembilan is the main investment arm of the state and was established with the primary goal to ensure a safe and secure passage for every investment in Negeri Sembilan. It is our previledge to assist every investor and busineses to give our best support to ensure the success of the investment and the business through expert advice and consultation on matters such as site selection, land matters, general policies and procedures, and other matters related to the investing and business.
About Mahsuri Food Sdn. Bhd.
Mahsuri is committed to creating tasty convenience for consumers, making cooking fun and easy, offering a range of sauces that are Halal and made in Malaysia. Mahsuri’s sauces have been available to the Malaysian public since the late 1990s, when Malaysia was undergoing a booming period of growth.
Through laborious efforts and countless trials and tribulations, Mahsuri successfully brought together expertise, modern manufacturing technology and fine Malaysian Halal recipes in offering effortless cooking for Malaysians – the blueprint for Mahsuri’s success in Malaysia today.
Mahsuri has created a range of convenient sauces to help Malaysian cook easy meals at home. But the story does not stop there. It is now time to expand beyond Malaysia, to bring uniquely Malaysian flavours and sauces Halal-certified sauces to the world.
For more information, please contact:
MIDA
Ms. Manjit Kaur Balkar Singh
Director, Food Technology & Resource Based Industries Division, MIDA
Email: [email protected] | DL: + 603- 2267 3509
Invest Negeri Sembilan
Dato’ Najmuddin Sharif bin Sarimon
Chief Executive Officer, INVEST NS
[email protected] | DL: +606-765-9570
Mahsuri Food Sdn. Bhd.
Yasmin Syazwina
Edelman PR Event
Email: [email protected] | Mobile: +6016-973 7956
Lee Wui Wui (+60172463846)
Email: [email protected] | Mobile: +6017-246 3846
Mohd Jazri bin Ikmal Hijaz
Email: [email protected] | Mobile: +6012-345 7611
