MIDA, Chery connect automotive vendors in 4-day initiative
09 Dec 2024
The Malaysian Investment Development Authority (MIDA) and Chery Corporate Malaysia Sdn Bhd have successfully organised a premier supply chain programme in Wuhu, China, which connects Malaysian automotive vendors directly with Chery’s global technology hub.
The four-day initiative, supported by the Ministry of Investment, Trade and Industry (MITI) and the Malaysia Automotive Robotics & IoT Institute (MARii), was held from Dec 2 – 5.
The programme brought together more than 100 industry leaders, including 40 Malaysian vendors, as well as ofcial representatives from MITI and MARii.
MIDA chief executive ofcer Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid said Malaysia’s automotive industry stands at a transformative moment, and the programme establishes a structured pathway for Malaysian vendors to access advanced technology and global markets, particularly in the crucial areas of next-generation vehicles and sustainable manufacturing.
“This represents a transformative opportunity for Malaysia’s automotive ecosystem.
“The collaboration demonstrates MIDA’s commitment to fostering high-value partnerships that advance our national economic agenda. We are focused on positioning Malaysia as a key hub in the global supply chain, ang this partnership with Chery exemplifiers the calibre of investment relationship we aim to cultivate,” he said in a statement.
Echoing these sentiments, Chery Corporate Malaysia executive vice president Leo Chen said the collaboration with MIDA highlights Chery’s dedication to building a strong and inclusive supply chain.
“We are eager to partner with Malaysian vendors to drive innovation and sustainability in the automotive industry while contributing to Malaysia’s economic growth. By inviting Malaysian vendors to Wuhu, we provide them with the opportunity to understand and adopt our global standards, enabling them to become integral contributors to Chery’s international success.
“This is more than just a collaboration; it is a shared journey of growth, innovation, and mutual achievement,” he added.
Source: Bernama
