MIDA Launch New Website to Serve Evolving Business Needs

Being the principal investment promotion agency for the country for over 50 years, the Malaysian Investment Development Authority (MIDA) understands the importance of being agile and reactive in supporting the evolving needs of the business community and acting as a bridge between the Government and the private sector. Hence, we recognise that fast access to the right information is essential for any business regardless of size or industry, particularly in today’s digital age.

The new MIDA Website launch reflects our commitment to support and facilitate local and foreign companies in their investment journey in Malaysia by providing a more enhanced digital one-stop centre.

The new website offers a higher focus on crucial information by removing unnecessary fluff and streamlining content under a few common sections. Notably, the new website features a chatbot as a personalised virtual assistant to quickly address pressing questions. In catering to our international business community, the content will be available in a few languages, including Mandarin, German and Japanese by the second quarter of 2021.

Our aim here is to provide faster access to relevant information for a wide range of visitors at their convenience. The responsive design, streamlined navigation and improved structure provide a more user-friendly browsing experience on mobile and desktop. It enables current and potential investors to quickly source for the required material and gain quick access to contact information and investment incentives to meet their business goals.

The website also serves as a comprehensive guide on investment opportunities in Malaysia. As potential investors consider Malaysia as their choice destination for their business expansion plans, the Why Malaysia section provides an ‘at-aglance’ view of Malaysia’s unique value proposition as a profitable investment destination. Investors seeking industry-specific information can zoom into the Manufacturing and Services sections where they can obtain an overview of their selected industry, relevant guides as well as direct contact details to the dedicated division that can assist them personally on their enquiries.

Under the ‘Setting Up in Malaysia’ section, visitors not only get indepth information on how to get started in setting up their business in Malaysia, they can also find out more information on the wide range of facilitation provided by MIDA as well as a list of resources including vital connections at their disposal.

Additionally, there is a series of quick links at the top of the website to the entire list of forms and guidelines for businesses to explore, e-Services offered by MIDA, list of frequently asked questions and our directory of dedicated officers that are ever ready to engage with investors and other stakeholders in all related matters.

Setting up a business venture or expanding a current business is a daunting experience, especially for foreign investors. MIDA understands these challenges and seeks to provide valuable resources and insights to meet the needs of businesses. We organise various events to engage current and potential investors and connect the business community with key stakeholders including relevant Ministries, agencies, embassies, chambers, associations, service providers and other key stakeholders. Visitors can also stay updated on the latest events and announcements by MIDA under the ‘Media & Events’ section, which will be continuously updated with helpful articles, publications, reports in addition to our archive of media releases and investment-related news.

At MIDA, we seek to continuously enhance our services to the business community and other stakeholders.

Our primary mission is to build dynamic and sustainable investment ecosystems that will provide business and job opportunities towards positioning Malaysia as the preeminent preferred investment destination. The launch of the new MIDA Website (www.mida.gov.my) is part of MIDA’s digital transformation initiatives to raise our delivery efficiency through the reengineering of business processes. Other initiatives that were launched before this were the enhanced JPC Online Application Module, e- Manufacturing Licence (e-ML) as well as the Confirmation Letter or Surat Pengesahan MIDA (SPM) module. These can be accessed via https://eml.mida.gov.my/login.php and https://investmalaysia.mida.gov.my, respectively.

Source: MIDA e-Newsletter December 2020