DSR TAIKO BERHAD: Leading the Durian Industry with Quality and Innovation

Nestled amidst the lush orchards of Raub, Pahang, DSR Taiko Berhad embodies the essence of “Durian Sudah Runtuh (DSR)” – windfall earnings symbolising the bountiful harvest of Malaysia’s prized Musang King durians. What began in 2017 as a modest 3.4-acre orchard has flourished into a sprawling plantation housing over 4,800 Musang King durian trees, including 800 aged over 25 years. This rapid growth underscores DSR’s dedicated commitment to producing the highest quality durians Malaysia has to offer.

From its inception, DSR set forth a vision to establish itself as Malaysia’s premier national brand for durians and durian-based products. With a mission focused on creating a leading national durian brand and paving the way for global franchising opportunities, DSR embraces innovation across the entire durian value chain.

DSR, an indigenous integrated company spanning the entire durian industry value chain from cultivation to distribution, emphasises quality through its House of Authenticity®. At the core of this commitment is the Origin Matters Seamless Apps (OMSA)®, developed by subsidiary DSR-JCIB. The OMSA® app integrates cutting-edge technologies including the Internet of Things (IoT), Artificial Intelligence (AI), Big Data, and Radio Frequency Identification (RFID) and mobile connectivity. This integration ensures that every durian bearing the DSR name meets stringent standards of authenticity and quality. It also facilitates efficient supply management and secure global distribution, supporting DSR’s mission to deliver premium Musang King durians worldwide.

DSR is proud to have obtained the Malaysia Standard (MS) certification for their Musang King Durian and its downstream products. This certification, granted by SIRIM QAS International, assures that their products conform to the stringent requirements of the DSR01:2022 DSR Musang King Durian Standards. The journey to achieve this certification took significant time and investment, underscoring DSR’s dedication to quality.

In March 2023, DSR marked a significant milestone with the opening of its first international outlet opened in Phnom Penh, Cambodia. This outlet has been pivotal in promoting Malaysian culture and products, especially during events like Malaysia’s Independence Day celebrations.

Building on this success, DSR launched its second D. Masking outlet in Zhejiang, China, offering privileged customers exclusive culinary and cultural tours, including visits to its Pahang orchards and top attraction destinations in Malaysia.

DSR has also been working closely with MATRADE as well as Tourism Pahang Malaysia in going global by participating in the upcoming China-Asean Expo (CAEXPO, September 2024) and Malaysia International Tourism Expo (MIT Pahang, October 2024) respectively. These efforts are geared towards going global, promoting brand awareness and the importance of quality, standardisation and certifications for the durian industry.

DSR has forged strategic partnerships to enhance brand visibility domestically, including a collaboration with Petronas’ Kedai Mesra. This collaboration brings Musang King Durian products, such as Gelato and Mini Cheesecakes, to Kedai Mesra stores nationwide, further promoting Malaysian agricultural excellence.

DSR’s strategy is encapsulated in their maxim:

• Transforming: From commodity to value-added downstream products.

• Branding: Shifting from trading to branding.

• Global Reach: Moving from local to global markets.

MIDA, through its Domestic Investment Coordination Platform (DICP) platform, has been instrumental in DSR’s journey, facilitating collaborations with SIRIM Tech Venture Sdn. Bhd., a subsidiary of SIRIM Berhad for the Musang King Integrated Tracking System (MKITS) project and assisting in the development of DSR01:2022 DSR Musang King Durian Standards. Moreover, MIDA has connected with prominent fund managers through initiatives like the National Investment Seminar, opening doors to further investment opportunities.

1. Quality Assurance: Build a strong foundation with scalable business models.
2. Technology Adoption: Harness technologies like MKITS, Big Data, and IoT for traceability and efficiency.
3. Standards Compliance: Adhere to national and international standards for credibility and market access.
4. Certification: Obtain certifications to affirm product quality and build consumer trust.
5. Sourcing: Ensure sustainable and ethical practices in sourcing to maintain product integrity and market competitiveness.

DSR Taiko Berhad is committed to leading the durian industry with quality, authenticity, and innovation. From its humble beginnings to global prominence, DSR’s commitment to excellence, strategic partnerships and Government support continues to set new benchmarks in the industry. As DSR expands its global presence, it remains dedicated to delivering the finest Musang King durians worldwide.