Chery-Jaecoo’s first local assembly plant creates 500 jobs, primed for export potential
18 Jun 2024
Chery Auto Malaysia Sdn Bhd’s new Chery corporate Malaysia factory here has created 500 new jobs. The factory, which is the first in Asean to locally produce Jaecoo’s J7, also comes with the potential to further grow in line with market demands.
The jobs created here are part of Chery’s commitment to create over 1,000 jobs in Malaysia through its local operations.
The brand also has a network of 100 sales and service centres across the nation.
“Malaysia is a very important market for Chery. Our vision for the Malaysian market is to grow with our local partners and customers for the long term,” said Chery Automobile Co. Ltd Chairman, Yin Tongyue, in his address at the launch of the Chery Corporate Malaysia Factory.
The factory launch was commemorated with the first ever Jaecoo J7 All-Wheel Drive (AWD) premium off-road sports utility vehicle (SUV) rolling off its production line.
The event was witnessed by Minister of Investment, Trade and Industry Malaysia Tengku Datuk Seri Utama Zafrul, and China’s Minister of Industry and Information Technology (MIIT), Dr Jin Zhuanglong.
The facility will focus on assembling Jaecoo’s models in particular the AWD and two-wheel drive (2WD) variant of the J7.
Strategically located in the Shah Alam industrial zone, the Chery Corporate Malaysia Factory is in close proximity to local manufacturers who are critical to its supply chain.
The facility is also said to be geographically located close to Malaysia’s busiest port and the second largest in Southeast Asia, which primes the automaker’s readiness to export to the Asean region in the future.
“In addition to strengthening the value chain of Chery and Jaecoo offerings to customers, today’s launch is a positive leap for Malaysia’s automotive industry and economy. Paired with our strong service network built with our local dealer partners, Chery is excited to deliver best-in-class vehicles equipped with innovative technology, and the absolute best customer experience to the Malaysian market,” Yin said.
Weighing in on the evolving Energy Efficient Vehicle (EEV) market, he added that the positive response of customers in Malaysia towards the brand and offerings by Chery and Jaecoo are making them very excited to support the growth of electric vehicles in Malaysia.
“In line with its brand ecology, “New Energy, New Eco, New Era.”, Jaecoo teased the market with a taste of its future EV portfolio recently, previewing the Tiggo 8 Pro Plug-in Hybrid Electric Vehicle (PHEV), Jaecoo J7 Plug-in Hybrid Electric Vehicle (PHEV) and the Jaecoo J6 full-fledged Electric Vehicle (EV) at the Malaysia Autoshow 2024 in May.
The new production facility launch will be closely followed by the official launch of Jaecoo’s premium off-road SUV, the J7, in Malaysia, which will be celebrated over three days, from July 19 to 21.
Chery’s models will continue to be produced in partnership with Inokom in Kulim, Kedah.
Source: NST
