MIDA encourages batik manufacturers to automate, modernise industry
29 Oct 2021
The Malaysian Investment Development Authority (MIDA) aims to elevate the Malaysian batik industry through the adoption of new technology and development of green business models.
This is because the government has recognised the importance of the cottage industry as a national heritage and nation’s pride, while the expertise of local craftsmen should be preserved and further enhanced, MIDA said in a statement released after the completion of a five-day virtual Batik Week from Oct 25-29, 2021.
“Companies should automate and modernise in their bid to reduce overall costs and improve efficiency to compete better, while diversifying their operations into new markets,” MIDA chief executive officer Arham Abdul Rahman said in his welcoming remarks at the event.
The programme themed — Revitalising Malaysian Batik Industry, was organised in collaboration with the Malaysian Batik Association, Yayasan Budi Penyayang Malaysia, Federation of Malaysian Fashion Textiles and Apparels, and Kraftangan Malaysia.
Meanwhile, Ministry of International Trade and Industry (MITI) secretary-general Datuk Lokman Hakim said the batik industry must be transformed through the adoption of green practices for it to stand out globally.
“This is critical as it aligns with the environmental, social and governance principles stipulated in various government’s policies such as the Twelfth Malaysia Plan, National Investment Aspirations, and National Trade Blueprint.
“Batik designers must strive to marry their creativity with innovation to ensure the Malaysian batik is more marketable worldwide. Sustainability including technology adoption is the strong value proposition that appeals to international audiences,” he said.
The event featured pioneer batik entrepreneurs who displayed their products and brand identity through Batik Showcase and Virtual Factory Tours.
Source: Bernama
