Paris Baguette to invest RM130 mil in halal manufacturing food hub in Johor
20 Oct 2022
Paris Baguette, a global bakery chain owned by the SPC Group of South Korea, will invest RM130 million to develop its first global halal manufacturing food hub here.
Johor Menteri Besar Datuk Onn Hafiz Ghazi said the food hub, which would be named SPC Centre, is able to produce up to 11 tonnes of frozen dough a day with seven production lines.
He said the SPC Centre would also create more than 100 jobs, ranging from manufacturing frontliner to managerial positions, which will definitely benefit the people of Johor.
“Johor has the right ecosystem to attract quality investments and I look forward to seeing tremendous success for SPC’s steady and aggressive progress. I believe the success will give ripple positive socio-economic impacts in Johor.
“The state government will continue to extend a dedicated level of assistance in supporting the growth of SPC in this region,” he said during a groundbreaking ceremony at Nusajaya Tech Park.
Also present were SPC Group president Hur Jin Soo, Malaysian Investment Development Authority (MIDA) chief executive officer Datuk Wira Arham Abdul Rahman; and Johor Investment, Trade and Consumer Affairs Committee chairman Lee Ting Han.
Meanwhile, Hur said the SPC group started in 1938 as a small bakery in South Korea.
In 1988, the group developed Paris Baguette, which currently has a total of 4,000 stores worldwide.
He said with the newest addition to the group, which is their first halal food hub, it would certainly enlarge the brand’s outreach and strengthen its branding position in the Muslim market.
“We have carefully selected to build our SPC centre in the Nusajaya Tech Park in Johor. This will be our first manufacturing plant in Southeast Asia, serving one of the fastest-growing regions in the world.
“It will strengthen Paris Baguette’s growth and further entrench our presence in Southeast Asia.
Well known for its cakes and pastries, Paris Baguette began with its first store in South Korea and has expanded its footprint to the United States, China, Vietnam and Singapore.
Source: Bernama
