Perodua sets EV, hybrid sales target
18 Dec 2023
PERUSAHAAN Otomobil Kedua Sdn Bhd (Perodua) is eyeing electric and hybrid vehicles to account for up to 20 per cent of its new car sales by 2030.
President and chief executive officer Datuk Seri Zainal Abidin Ahmad said this was possible “if all industry players can work together”.
“We are working together with the government and other partners. We have been appointed in the new industrial plan to spearhead the electric vehicle (EV) development in Malaysia,” he said after witnessing a memorandum of collaboration (MoC) signing ceremony at the Malaysia Tourism Centre recently.
“We need to come up with a new product. We have not finalised the production timing but the target given by the government — 30 per cent by 2025 or 2030 — will materialise if all the parties cooperate,” he said.
He said the overall EV ecosystem involved a huge investment and he hoped other companies would be able to help achieve the government’s target, one of which was the installation of 10,000 charging stations nationwide.
On Nov 22, Investment, Trade and Industry Minister Tengku Datuk Seri Zafrul Tengku Abdul Aziz said the government was diligently building the necessary infrastructure as part of its target to have EVs and hybrids account for 20 per cent of new car sales by 2030; 50 per cent by 2040 and 80 per cent by 2050.
PROMOTING TOURISM
Earlier, Tourism Malaysia and Perodua inked a three-year MoC that runs from 2024 to 2026.
The foundation of the partnership is built on the mutual commitment towards advancing Malaysia’s tourism sector, facilitating accessibility and enhancing the overall tourist experience.
“We are thrilled to embark on this transformative journey with Perodua. Our collaboration signifies a united commitment to making Malaysia even more attractive to tourists,” said Tourism Malaysia director-general Datuk Dr Ammar Ghapar.
He said the tourism industry was not just a crucial component of the economy but also a reflection of the beauty, diversity, and cultural heritage of the nation.
“Tourism is not merely about numbers and revenue; it is about creating unforgettable experiences and cherished memories for our visitors while showcasing the wonders of our beloved country.
“We are joining hands with a shared vision and a common goal which is to take our nation’s tourism sector to new heights.
“By combining the strengths and resources of Perodua and Tourism Malaysia, we are not only aiming to increase the number of tourists but also their overall satisfaction. We want every visitor to leave Malaysia with a profound sense of wonder and a desire to return,” he added.
Key objectives to be tackled under the partnership agreement included enhancing accessibility, sustainable tourism, cultural exchange, digital marketing and customer experience.
Perodua will play a pivotal role in improving transportation infrastructure and making it easier for tourists to explore the country’s diverse landscapes.
Alongside Tourism Malaysia, the two will work together to develop and promote road trips and scenic drives, encouraging visitors to explore Malaysia at their own pace.
In an era where sustainability is paramount, the collaboration will also emphasise on responsible and sustainable tourism practices. This will be done by encouraging eco-friendly travel and by promoting awareness of preserving Malaysia’s natural heritage, while ensuring that future generations can also enjoy the beauty of Malaysia.
Digital marketing strategies will be heavily deployed to reach a broader audience.
Leveraging Perodua’s digital expertise, this will include creating engaging content and utilising social media and other online platforms to promote the country.
Lastly, both organisations will work closely together to enhance the overall tourist experience. From transportation services to recommendations for cultural events and attractions, the aim is for tourists to have a seamless and memorable visit to Malaysia.
“This collaboration and its objectives are in line with Perodua’s ‘mobility as a lifestyle’ initiative,” said Zainal.
Zainal during the event explained that through this MoC, Perodua would be able to expand its new business model, specifically vehicle subscription, while at the same time get real-time feedback from foreign travellers on their opinion of Perodua.
He added that Perodua would b
e able to expand its new business model, specifically vehicle subscription and simultaneously get real-time feedback from foreign travellers on the carmaker via the collaboration.
Source: Bernama
