Pioneering logistics excellence across three decades
13 Sep 2024
IN THE bustling and dynamic world of logistics, companies face the challenge of staying competitive in a fast-paced global market.
As technological advancements, shifting consumer expectations and environmental concerns reshape the industry, maintaining long-term success requires constant innovation and adaptability.
For companies with decades of experience, like Sin Hock Soon Group (SHSG), thriving in this landscape means continually evolving to meet changing demands.
With 30 years in the logistics sector, the organisation has navigated these challenges by staying committed to innovative practices, customer-focused solutions and sustainable operations – positioning itself as a preferred logistics provider across Malaysia, Singapore and Thailand.
Legacy of dedication
Founded in 1994, SHSG’s origins date back to the 1970s when founders Yew Chye Seng and Ong Chye Eng laid the groundwork for what would become a successful family business.
The couple, born in Bagan Serai, Perak and Tanjung Musang, Kedah respectively, began their journey in the rice trade, working tirelessly to grow, transport and market the grain.
This dedication enabled them to establish Sin Hock Soon Trading Sdn Bhd, Yew Chye Seng Holding Sdn Bhd, Sin Hock Soon Group and YHL Group.
As the businesses grew, their children joined the operations, carrying the organisation forward and marking the beginning of its expansion.
By the mid-1980s, the family had opened branches in Johor Baru, Kuala Lumpur and Butterworth, strengthening its presence across Malaysia.
Guided by core values of teamwork, decisive and open decision-making, honesty and passion, the family’s hard work culminated in the establishment of a diversified business empire, spanning transportation, agriculture and manufacturing industries.
Today, SHSG continues to honour the legacy of its founders, symbolised by Wisma Yew Chye Seng in Butterworth, which stands as a tribute to Yew’s spirit of self-improvement and the values of credibility, perseverance and diligence that have guided the family’s success.
Comprehensive services
SHSG has developed significantly since its humble beginnings, now offering a comprehensive range of tailored logistics services designed to meet the diverse needs of its clients.
The organisation’s services include cargo transportation, tanker transportation, container haulage, warehouse and depot management, freight forwarding and customs brokerage, as well as engineering, leasing and support services.
To complement these services, SHSG has a versatile fleet of transport, consisting of open cargo trucks, box trucks, curtain sider trucks and road tankers. It also has haulage prime movers, 20ft and 40ft trailers, air-ride trailers, tipper trailers and side-loader trailers to move import and export containers.
What sets the organisation apart is its unwavering commitment to safety, security and system efficiency.
The organisation places safety at the forefront of its operations, ensuring that every cargo is delivered securely, timely and in compliance with industry standards.
Security is another cornerstone of their services, with integrated monitoring systems, online telematics GPS systems and cargo liability insurance, to give clients peace of mind regarding the location of every shipment.
It also leverages proven technology, such as electronic data interchange (EDI) systems, to enhance operational efficiency and continuously improve service delivery and quality.
Additionally, SHSG’s services are guided by the ISO9001 quality management system, ensuring continuous improvement, customer satisfaction and adherence to all applicable legal regulations.
Embracing sustainability
As the logistics industry faces increasing pressure to adopt more environmentally friendly practices, SHSG is taking a proactive stance by adopting Euro 5 diesel standards.
The organisation is acquiring a fleet of Volvo lorries equipped with Euro 5 diesel engines, in partnership with Volvo (Malaysia) Sdn Bhd and Volvo (UK).
This move aligns with the country’s broader strategy to reduce greenhouse gas (GHG) emissions, underlining SHSG’s commitment to sustainability in the logistics transportation sector.
Euro 5 diesel is known for its lower sulphur content, which significantly reduces harmful emissions from vehicles, thereby contributing to better air quality and public health.
By embracing this standard, SHSG not only enhances the environmental performance of its fleet but also sets a benchmark for the local logistics industry, demonstrating its dedication to reducing its carbon footprint and supporting the nation’s environmental goals.
Source: The Star
