Xinn Holdings Berhad Combining Legacies of Different Cultures Through Halal Food

Established in 2005 as a frozen food and appetiser supplier, Xinn Holdings Berhad (Xinn) unearthed an opportunity and pivoted its focus to the Halal food manufacturing industry in 2017. Backed by its culinary experience and expertise in Oriental cuisine, and coupled with Malaysians’ love for food from diverse cultures, Xinn successfully developed a range of Halal certified Dim Sum that retains the authentic taste profile of Oriental delicacies while also achieving the high standards of Malaysian Halal criteria.

Building upon the successes of the company’s Halal recipes innovation, Xinn established a Research and Development (R&D) arm “Xinn Ventures”, which primarily services the ever-growing market demand on F&B product formulations, till date this division had successfully created more than 100 unique recipes for Oriental Dim Sum. In 2022, Xinn Ventures also kickstarted a project to deep dive into the Plant-based Protein F&B sector to forge a new path into ESG compliant manufacturing standards so as to futureproof the company’s corporate direction to cater to global standards and demands. 

Xinn also partnered up with renown industry movers such as Dato’ Sri Syed Zainal Abidin Syed Mohamed Tahir (Chairman of Xinn Global) to venture into F&B mobile kiosk industry via brands like “Dim Sum Boi”. Besides retail kiosks, Dim Sum Boi can be seen in places like UiTM and Yayasan Hijrah Selangor as part of their academic module under entrepreneurship programme. Additionally, the company also kickstarted “Xinnature.asia” to serve the B2C e-commerce platform which flourished especially during the MCO period.

In the near future, Xinn will be positioning itself to cater to global export markets such as Singapore, Indonesia & etc. Currently, Xinn is supplying to PappaRich Singapore, a business partnership which kicked off Xinn’s maiden voyage into international exports. Supported by interest from various international bodies and aided by Malaysia’s strategic geographical advantage as a hub for Halal food supplies, Xinn identified the need to expand and streamline its production capacity from shop lot-based to a light industrial factory-based manufacturer. The factory expansion plan which was launched in November 2021 is presently being setup to be operationally functional by June 2022.

Malaysia now stands as the global heart when it comes to Halal food manufacturing and exports due to our internationally recognised halal certification. Furthermore, the uniqueness of Malaysians’ heritage as a multicultural nation shines through in the form of its culinary experience — a highly sought-after trait which give Malaysian F&B entrepreneur an edge over the rest of the world.

MIDA sees greater heights being achieved for both investors and for related industry players alike. Coupled with the Government’s initiatives, the agency’s support can lead to tremendous growth in the industry that can possibly put Malaysia in the forefront internationally.

For more information, please contact MIDA’s Food Technology & Resource Based Industries Division.

Newsletter February 2022